Hi!

This is the notes on chapeters 2 & 5
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CH2

Consumer Protection

1. Advertisement: You can't lie, tobaco restriction, children limitation, book and read/CD club
Government agencies: FTC FCC

2. Lable/package: Nutrition, warranty, warnings, safe toys, child prof stuff, accurate naming, inspection
Government agencies: FDA FTC CPSC

3. credit: Full disclosur, protection against a debber abuse.
Government agencies: SEC

4. competition: Prevent monopolies
Government agencies: Judicial

5. use the product: Limited use of firework, flamable clothing, affectiveness of drugs, allowings for recalls
Government agencies: FDA


Powers of Government
1. Can recall a product
2. Sue the company
3. fine the company

CH5

Ideas for business comes form: 1. You see an organization and you see you can do it better 2. when you are really angry of a company

Marketing Process

1. Idea Generation
2. Marketing rsearch
3. finalize product desighn
4. testing
5. Name, package, price
6. destribution system
7. promotion system a. promotion b. public relation c.advertizing
8. personal selling

C. advertizing

percuasive (loyalty to a product based on loyalty to the brand)
comparative (to compare your product against something else)
informative (new stuff need this kind of ad)
defenative (when you have to do it inorder to defend your company and your self)

See you tommarrow,
Siavash